JENNIE Co-Creates "adidas Originals by JENNIE" Collection, Global Launch Set for September

JENNIE of BLACKPINK is officially transitioning from a brand ambassador to a co-creator with adidas, launching a new sub-brand titled "adidas Originals by JENNIE." This significant move marks her first official design-led collection with the sportswear giant, highlighting her direct involvement in product development and creative direction. The full collection is slated for a global reveal and launch on September 1, 2026.

A New Creative Chapter

This collaboration signifies a deeper partnership between JENNIE and adidas, moving beyond traditional endorsement into a creative co-development role. The "adidas Originals by JENNIE" collection is expected to feature lifestyle apparel, accessories, and footwear, exclusively designed for women. This initiative positions JENNIE as a key creative force, bringing her unique style and vision to the global brand.

Teaser Details and Collection Focus

A teaser video for the upcoming collection offers a glimpse into its aesthetic. JENNIE is seen dancing in a monochromatic tracksuit jacket, high-waisted bodycon shorts, and distinctive heel-less, toe-less dance socks. This visual suggests a strong emphasis on movement, blending athletic functionality with high-street fashion sensibilities. The color palette observed in the teaser includes light blue and navy/black, hinting at the collection's overall visual theme. Industry speculation also suggests that the collection might include a reimagined version of the classic Samba silhouette, potentially in a "Mary Jane" style, though this remains unconfirmed.

Key Facts

• JENNIE is launching a new sub-brand, "adidas Originals by JENNIE," as a co-creator with adidas.
• This is her first official design-led collection, demonstrating her personal involvement in product development.
• The global launch for the collection is scheduled for September 1, 2026.
• A teaser video shows JENNIE in a monochromatic tracksuit jacket, high-waisted bodycon shorts, and unique dance socks, indicating a focus on movement and fashion.
• The collection is expected to include women's lifestyle apparel, accessories, and footwear.
• The teaser features a light blue and navy/black color palette.

Broader Context and Future Information

JENNIE's design partnership with adidas follows similar high-profile sneaker deals within BLACKPINK, with Jisoo partnering with Salomon, LISA with Nike, and Rosé with Puma. This trend underscores the members' significant influence in the fashion and sportswear industries. More specific details regarding the collection's individual pieces and pricing information are anticipated to be released closer to the official launch date. No unconfirmed claims are being presented as fact beyond the industry speculation regarding the Samba silhouette.

Source: Sole Retriever