JISOO Takes on The Plaza’s Giant Sundae in Tommy Hilfiger’s Fall 2026 Campaign

JISOO's Sweet Moment at The Plaza for Tommy Hilfiger

Tommy Hilfiger has released a new JISOO-focused clip from its Fall 2026 campaign, ingeniously transforming one of New York's most extravagant desserts into a perfect BLACKPINK reference.

Published on September 3, the short video features JISOO confronting an enormous ice cream sundae inside The Plaza Hotel. The brand introduced the moment with the caption “Ice cream, chillin’, chillin’,” directly quoting BLACKPINK and Selena Gomez’s 2020 hit “Ice Cream.”

This small detail is remarkably well-chosen. Instead of merely placing JISOO in another polished fashion campaign, Tommy Hilfiger crafted a scene that immediately connects to her history as a BLACKPINK member, offering BLINKs an instantly recognizable inside joke.

The Plaza's Legendary Sundae: A Closer Look

Tommy Hilfiger describes the dessert simply as “The Plaza’s famous sundae,” without specifying the exact version. However, its spectacular size strongly suggests the hotel’s legendary Home Alone sundae.

This iconic room-service creation, inspired by Kevin McCallister’s stay at The Plaza in Home Alone 2: Lost in New York, reportedly includes 16 scoops of ice cream, whipped cream, M&M’s, maraschino cherries, and chocolate, caramel, and raspberry sauces.

This extravagant dessert has been listed at approximately $350 before taxes, delivery, and service charges, which can push the final bill close to $500.

Despite the strong resemblance, Tommy Hilfiger has not confirmed that JISOO received this exact menu item. The safest description remains the brand's own: The Plaza’s famous—and undeniably enormous—sundae.

Inside the “Only in New York” Fall 2026 Campaign

This delightful scene is part of Tommy Hilfiger’s new global Fall 2026 campaign, aptly titled “Only in New York.”

Filmed at The Plaza Hotel, the campaign follows Travis Kelce as he navigates the historic property, unexpectedly encountering JISOO, Gigi Hadid, Peggy Gou, Frances Tiafoe, Carmelo Anthony, Tommy Hilfiger, and Dee Hilfiger.

JISOO initially appears in the main campaign film within the hotel’s kitchen. This separate dessert clip expands her role, allowing her personality and naturally playful screen presence to shine.

The campaign introduces the brand’s latest “Prep Made Current” collection, which updates classic American staples with cable-knit sweaters, rugby shirts, varsity jackets, wool coats, and richer seasonal textures.

JISOO: A Central Figure for Tommy Hilfiger

JISOO became a Tommy Hilfiger global brand ambassador in October 2024 and has since been featured in multiple seasonal campaigns, including the Hilfiger Racing Club, Holiday 2025, Spring 2026, and Summer 2026 projects.

Her appearance alongside prominent figures in American sport, fashion, and entertainment underscores her central role in the brand’s global image.

The brilliance of this latest moment lies in its simplicity: one giant dessert, one instantly recognizable lyric, and JISOO looking completely at home in one of New York’s most iconic hotels.

Only JISOO could transform a luxury fashion campaign into the sweetest BLACKPINK callback of the season. 🍨🖤💗