JENNIE Embraces the Freedom of Summer on “Less than a Lover”

When JENNIE first stepped onto the stage to preview "Less than a Lover", fans immediately realized this wasn't another explosive anthem designed around hard-hitting choreography or powerful rap verses. Instead, the BLACKPINK star introduced a softer, more relaxed side of her artistry—one that values emotion, vulnerability, and quiet confidence over spectacle.

Released globally through OA Entertainment and Columbia Records, "Less than a Lover" showcases JENNIE's continued artistic evolution. Following the bold, genre-blending experimentation that defined her solo career, the single arrives as a refreshing change of pace, embracing dreamy melodies, lo-fi textures, and heartfelt storytelling. Rather than chasing dramatic highs, the song settles into a warm atmosphere that perfectly captures the feeling of a carefree summer afternoon.

A Softer Musical Direction

One of the most striking aspects of "Less than a Lover" is its understated production. Instead of relying on booming bass or aggressive beats, the song creates an intimate soundscape through carefully layered instrumentation.

Smooth lo-fi guitar riffs gently introduce the track, while vintage Wurlitzer electric keyboard chords add a nostalgic warmth. Subtle basslines provide a steady rhythm beneath airy synthesizers that seem to drift effortlessly throughout the song. Every element serves the same purpose: creating a relaxed atmosphere that invites listeners to slow down and simply enjoy the moment.

The production by Tyler Spry and Cashmere Cat balances modern alternative pop with lo-fi influences, resulting in a sound that feels both contemporary and timeless. The mix, crafted by renowned engineer Serban Ghenea, ensures every instrument has room to breathe without overwhelming JENNIE's delicate vocal performance.

Rather than demanding attention through volume or intensity, "Less than a Lover" quietly draws listeners into its world, making it one of JENNIE's most intimate solo releases to date.

JENNIE's Creative Vision

The single further highlights JENNIE's growing role as a creative force beyond performing.

She contributed extensively to both the songwriting and composition alongside acclaimed collaborators Bibi Bourelly, Tyler Spry, Cashmere Cat (Magnus August Høiberg), and Deborah Jung. The collaboration blends multiple creative perspectives while maintaining a clear artistic identity that feels unmistakably JENNIE.

Her involvement extended beyond the recording studio. JENNIE also participated in directing the official music video, demonstrating her commitment to shaping every aspect of the project. Filmed on location in Spain, the visual complements the song's dreamy atmosphere through sunlit landscapes, warm colors, and cinematic storytelling.

The music video also features Taiwanese model Kai, whose on-screen chemistry with JENNIE reinforces the song's exploration of emotional closeness without traditional romantic expectations.

This hands-on creative approach reflects the artistic freedom JENNIE has embraced under her own company, OA Entertainment, allowing her to present music exactly as she envisions it.

Redefining Summer Romance

At its heart, "Less than a Lover" explores a relationship that exists outside conventional labels.

Rather than telling a story about falling deeply in love or experiencing heartbreak, the lyrics focus on the beauty of emotional intimacy that develops naturally, free from pressure or expectations. It celebrates a connection that is meaningful without needing immediate commitment.

The opening verse establishes this perspective:

"Don't rush / Teaching you, teaching me how to trust / Don't have to be undercover / It's just us, it's more beautiful when we open up and get to know each other."

These lines emphasize patience and mutual understanding instead of urgency. Trust becomes the foundation of the relationship, suggesting that meaningful connections are built gradually rather than forced.

The chorus captures the central idea:

"All I need this summer is a little bit less than a lover."

Rather than rejecting romance altogether, JENNIE proposes something in between friendship and traditional love—a bond that offers emotional support, affection, and closeness without the weight of expectations.

The second verse continues painting vivid summer imagery:

"Splashing in the water / Please don't make this harder on me / Tan lines on your body / I'm tracing your spine in degrees."

These moments evoke carefree days spent together, highlighting physical presence and emotional comfort instead of dramatic declarations of love.

Even the line "It's more than lust, it's just enough" reinforces the song's central message. The relationship is deeper than simple attraction yet intentionally avoids rigid definitions, embracing uncertainty as something beautiful rather than frightening.

A Visual Celebration of Summer

The music video extends these themes through a relaxed, cinematic aesthetic.

Shot entirely in Spain, the visuals immerse viewers in bright coastlines, golden sunlight, and peaceful outdoor settings that mirror the warmth of the music itself. Rather than relying on elaborate sets or complex storylines, the video focuses on authentic moments and natural interactions.

The color palette leans into soft blues, warm oranges, and earthy tones, creating a nostalgic feeling reminiscent of treasured summer memories. Every frame feels intentionally understated, allowing emotion to take center stage.

JENNIE's participation in directing the project is evident throughout the video's cohesive artistic identity. From wardrobe choices to camera movement, every detail reinforces the song's themes of freedom, openness, and emotional simplicity.

Building Anticipation on the Festival Stage

Long before its official digital release, "Less than a Lover" became one of the most anticipated songs among fans through a series of live performances.

Instead of unveiling the track all at once, JENNIE introduced it gradually during major international music festivals, allowing audiences around the world to experience it firsthand.

The song appeared during performances at:

• Governors Ball Music Festival (United States)
• Open'er Festival (Poland)
• Mad Cool Festival (Spain)
• Roskilde Festival (Denmark)

Each performance generated excitement across social media, with fan-recorded clips quickly spreading online. Audiences praised both the song's calming atmosphere and its contrast with JENNIE's previous solo releases, noting how naturally it fit outdoor summer festivals.

By the time the official version arrived, many listeners were already familiar with its memorable chorus, making the release feel like the culmination of a carefully planned rollout.

An Important Step in JENNIE's Artistic Journey

"Less than a Lover" demonstrates how JENNIE continues to challenge expectations of what a pop single should be.

Instead of pursuing louder production or increasingly elaborate performances, she embraces restraint, proving that subtlety can be just as impactful. The song reflects an artist confident enough to let emotion speak for itself, allowing gentle melodies and honest lyrics to carry the experience.

Her growing involvement in songwriting, production decisions, and visual direction also signals an exciting new chapter in her career. Every creative choice feels intentional, reinforcing the idea that JENNIE is shaping not only her music but also the identity she wishes to present as a solo artist.

Final Thoughts

With its dreamy production, thoughtful lyricism, and sun-soaked visuals, "Less than a Lover" offers one of JENNIE's most personal and refreshing solo releases. The song captures the feeling of a fleeting summer connection—one built on trust, openness, and shared moments rather than labels or expectations.

Combined with its successful festival debut, hands-on creative direction, and warm alternative pop sound, the single highlights JENNIE's continued evolution as an artist who isn't afraid to explore new musical landscapes. Rather than following trends, "Less than a Lover" invites listeners to appreciate the beauty of taking things slowly, making it a memorable addition to her growing solo discography.