Jennie Stars in adidas Originals x CLOT Gazelle Campaign, Blending Luxury and Streetwear Influence

BLACKPINK's Jennie has been revealed as the face of the new adidas Originals x CLOT Gazelle sneaker campaign, a significant collaboration between adidas Originals and Edison Chen's streetwear label, CLOT. The campaign, which launched on June 11, 2024, features Jennie in serene, natural settings, emphasizing themes of self-exploration and imagination hypebae.com. This high-profile endorsement further solidifies Jennie's position as a global fashion icon, bridging the gap between luxury brands and influential streetwear culture.

The CLOT Gazelle sneaker itself is a distinctive design, first previewed in October 2023 during CLOT's 20th-anniversary fashion show designscene.net. Its construction features a molded outsole meticulously stitched to a suede and textile upper using traditional espadrille stitching machines. Comfort is addressed with a custom molded sock liner, and the shoe is adorned with hand-embroidered glass beaded stripes, adding a touch of artisanal detail complex.com. The design draws inspiration from Edison Chen's trip to the Amalfi Coast, reflecting a blend of casual elegance and streetwear sensibility lifestyleasia.com.

Jennie's Expanding Fashion Influence

Jennie's involvement in this campaign is particularly noteworthy given her recent high-profile appearance closing the show at Jacquemus' 15th-anniversary runway celebration fashiongonerogue.com. This rapid succession of major fashion engagements underscores her versatility and appeal across different segments of the industry. From the avant-garde luxury of Jacquemus to the street-savvy aesthetic of CLOT and adidas, Jennie demonstrates an ability to authentically represent diverse brand identities. For BLINKs, this signifies Jennie's continued growth as a global trendsetter, with her personal brand increasingly aligning with influential fashion narratives.

The CLOT x adidas Partnership

CLOT, founded by Edison Chen in 2003, has established itself as a prominent streetwear label known for its unique fusion of traditional Chinese motifs with contemporary streetwear designs russh.com. This Gazelle collaboration follows several successful CLOT x adidas Superstar releases since CLOT announced its multi-year partnership with adidas in late 2023 adidas News. The ongoing partnership allows CLOT to bring its distinctive design philosophy to classic adidas silhouettes, creating fresh interpretations that resonate with a global audience.

Availability and Pricing

The CLOT Gazelle by Edison Chen was initially made available for sign-up on the adidas CONFIRMED app starting June 11, 2024. A wider in-store release and online availability on Adidas.com and select retailers commenced on June 14, 2024 hypebae.com. The sneaker is priced at $160 USD. In addition to the footwear, a regional-exclusive CLOT x adidas apparel collection, featuring vintage jackets, bowling shirts, rib t-shirts, and shorts, was also released in select doors in Greater Central Asia complex.com. This broader collection caters to fans looking to embrace the full aesthetic of the collaboration.

The Editorial Angle: Jennie's Brand Alignment

Jennie's role in this campaign goes beyond simply modeling a product. The campaign's emphasis on self-exploration and imagination aligns seamlessly with Jennie's evolving public persona. As an artist who has consistently pushed boundaries and explored different facets of her creativity, her presence in a campaign that champions introspection resonates deeply. For BLINKs, this collaboration is not just about a new sneaker; it's about seeing Jennie continue to partner with brands that reflect her artistic journey and personal values. Her ability to command attention in both high fashion and streetwear spaces solidifies her status as a true cultural icon, influencing trends and inspiring fans worldwide. The adidas Originals x CLOT Gazelle campaign is another testament to her enduring impact on the global fashion landscape.