JISOO Goes Blonde for Self-Portrait’s “The Muse”—With a Story Beyond the Glamour

Jisoo's Blonde Transformation Unveils "The Muse"

BLACKPINK's Jisoo takes on a striking new persona as "The Muse" in the second chapter of Self-Portrait's Portraits of a Screen Star campaign. Released on September 11, 2026, this installment features Jisoo with blonde hair, styled in a pale-pink satin dress with feather trim. While the visual transformation is immediately captivating, the campaign delves deeper, presenting a character grappling with self-identity amidst public recognition.

For BLINKs who appreciate Jisoo's work in both fashion and acting, this chapter offers a compelling narrative. The glamorous styling introduces the character, but it's the underlying emotional complexity that truly defines her, creating an intriguing contrast between outward appearance and inner turmoil.

Exploring the Identity of "The Muse"

The monologue for "The Muse" chapter opens with a poignant contradiction:

"People recognize my face. I'm still trying to recognize myself."

This line, delivered as character dialogue, explores the disconnect between being widely admired and feeling truly understood. The title, "The Muse," adds another layer of meaning: while a muse inspires others, the narrative questions the space left for her own personal identity. The blonde hair and soft pink textures can be interpreted as an idealized image of stardom, against which the character's internal uncertainty creates a compelling emotional tension.

It is important to note that this is an interpretation of the campaign's narrative, not an indication of Jisoo's personal feelings. She is embodying a role, and this distinction allows viewers to appreciate her performance without conflating the script with a personal confession.

Four Auditions, Four Facets of Jisoo

Self-Portrait's official campaign page describes Portraits of a Screen Star as a series of four short episodes, each structured around imagined audition tapes. The entire project was captured in Seoul by Oliver Hadlee Pearch.

The inaugural character, "The Enigma," was presented by the brand as curious, whimsical, and quietly amused. Her wardrobe included a grey knit playsuit, a red checked jacket, and a purple faux-leather skirt. This established an engaging framework for the series, inviting viewers to analyze how each character's wardrobe, dialogue, and attitude coalesce. With "The Muse," the central theme shifts to the intricate relationship between public image and self-perception.

Rather than seeking a singular, definitive version of Jisoo, the campaign's format encourages audiences to appreciate the diverse characters she can bring to life through her performances.

Following the Remaining Chapters

The official Portraits of Jisoo page serves as a central hub for campaign materials and related collection pieces. For updates on the next episodes, it is advisable to follow Self-Portrait's official announcements, as exact release dates for the remaining chapters have not been confirmed in the sources reviewed for this article.

Jisoo made history in 2024 as the first musician to front a Self-Portrait campaign, as Teen Vogue reported. This ongoing project further enhances that partnership with an appealing cinematic dimension. While the blonde transformation may initially capture attention, it is the compelling character behind it that provides a compelling reason to continue following the series.