JISOO x Salomon generates massive $2.2M MIV!

By VOJTAJune 11, 2026

JISOO's announcement as Salomon’s newest Global Ambassador generated over $2.2M in Media Impact Value (MIV) within a week! Thanks to the JISOO EFFECT, Salomon also recorded a daily performance 7x bigger than its average! ✨👟

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JISOO's announcement as Salomon’s newest Global Ambassador generated over $2.2M in Media Impact Value (MIV) within a week! Thanks to the JISOO…

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Quick facts about Jisoo

Real name Kim Ji-soo, born January 3, 1995 in Seoul.
BLACKPINK's visual and vocal — the softest voice of the four.
First solo single "ME" dropped in 2023; signed with BLISSOO in 2024.
Acting credits: Snowdrop (2021), Influenza (Disney+ 2025).
Bias color: pale violet / lavender.

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