ROSÉ Announces “New Trick”: A Playful Pop-Rock Return With an iPhone 18 Pro MV

ROSÉ Unveils "New Trick": A Brighter, Playful Pop-Rock Sound

BLACKPINK's ROSÉ is set to release her new single, "New Trick," on September 17. This comeback marks a notable shift in her musical direction, embracing a brighter, more playful pop-rock sound with prominent guitars.

The single will be accompanied by a music video directed by Dave Meyers, filmed entirely on the iPhone 18 Pro as part of Apple's Shot on iPhone campaign. While the visual collaboration offers a striking hook, fans who resonated with the emotional depth of rosie may find themselves drawn to ROSÉ's exploration of a different emotional landscape.

Her previous work often conveyed heartbreak with intense intimacy. "New Trick" promises to channel that same intensity into excitement, offering a fresh perspective from the acclaimed vocalist.

From Introspection to Energetic Pop-Rock

In an exclusive Vogue interview, ROSÉ revealed that she began writing "New Trick" with Amy Allen shortly after the Met Gala. She noted a distinct departure from her previous melancholic themes, describing the new track as "so not sad."

This brief description hints at the song's vibrant personality. The guitar-driven arrangement suggests a track designed for movement, providing a dynamic backdrop for ROSÉ's distinctive vocal texture, which makes her performances instantly recognizable. The anticipation for "New Trick" stems from this compelling combination: a familiar voice delivering a fresh, energetic sound.

For BLINKs eagerly awaiting ROSÉ's next musical chapter, "New Trick" offers more than just a hint of a larger era; it presents an entirely new mood to experience and enjoy.

Teasers: A Vintage Car, a Lollipop, and iPhone Visuals

The teaser imagery for "New Trick" introduces a suburban setting, featuring a vintage red sedan and ROSÉ dressed in a navy polo and a blue plaid pleated skirt. A purple lollipop adds a playful, whimsical detail to the scene.

These elements collectively suggest a casually mischievous character, offering an interpretation of the styling rather than a confirmed storyline. With Dave Meyers at the helm, the full music video will reveal how this character integrates into the song's narrative. Until then, the intriguing question remains: how will the apparent sweetness of the visuals intertwine with the song's guitar-driven edge?

The iPhone production is a key aspect of the campaign's appeal, but the visuals are ultimately tasked with telling ROSÉ's story. This makes the complete video a must-watch, extending beyond its camera credit.

"New Trick" Global Release Schedule

The release timing, as reported by music journalist Jeff Benjamin, is synchronized across various time zones:

• New York: September 17 at 7 p.m. EDT
• Los Angeles: September 17 at 4 p.m. PDT
• Paris: September 18 at 1 a.m. CEST
• Seoul: September 18 at 8 a.m. KST

Vogue has presented "New Trick" as a standalone release, with ROSÉ's second album anticipated in 2027. Therefore, it should not be definitively labeled as the confirmed lead single for that upcoming album.

For now, fans can look forward to a new song, a new character, and a distinctly different mood on the horizon. September 17 cannot arrive soon enough. 🌹