ROSÉ Styled Her Own Levi’s Looks—Inside the “Keep It Loose” Campaign

ROSÉ Brings Her Own Styling to Levi’s “Keep It Loose”

The detail that makes ROSÉ’s Levi’s campaign worth a second look is how the outfits came together. For “Keep It Loose,” the BLACKPINK singer was given the women’s assortment and invited to style it herself, according to Maxim’s September 11 report, citing Levi’s.

That creative input shows up in the unexpected combinations: tops layered together, shirts knotted around her waist, and relaxed denim given a slightly undone finish. The campaign, announced in August, is receiving fresh coverage this September. Its appeal is easy to understand: these are clothes fans can imagine wearing beyond a photoshoot, with enough personality to make familiar basics feel different.

The Styling Detail That Makes the Looks Work

The campaign combines a nostalgic, hazy visual mood with playful proportions. ROSÉ wears pieces including the Loose Crop Trucker Jacket and Loose Taper Jeans, while wrapped shirts bring a grunge influence to the styling.

Our reading of the looks is simple: the interest comes from where each layer ends. A shorter jacket leaves more of the jeans visible. A shirt tied around the waist introduces another line and texture. Stripes interrupt the denim without requiring a statement accessory.

For BLINKs saving outfit inspiration, that offers a useful starting point: try changing the placement of pieces already in your wardrobe. Tie a lightweight shirt at the hip, leave a contrasting layer visible, or pair roomy jeans with a more compact top. The aim is an outfit that feels personal enough to wear your own way.

Which Levi’s Pieces Does ROSÉ Wear?

The official Levi’s Singapore ROSÉ lookbook identifies several items as “As seen on ROSÉ,” making it easier to move from campaign pictures to actual product names. At the time of checking, the page lists:

These are Singapore prices, not worldwide price promises. Sizes, washes, and availability depend on the regional store. The lookbook also encourages mixing stripes and treating garments as accessories—ideas that help explain the combinations.

How to Explore the Campaign Before Shopping

Start with the official lookbook, select the silhouette you like, then check your local Levi’s store for the matching product and measurements. The available reporting establishes ROSÉ’s styling contribution; it does not establish that she designed the garments. That distinction gives her actual role its proper credit.

And the most useful takeaway costs nothing: pull out your jeans, experiment with a different layer, and see what changes. ROSÉ has made a familiar wardrobe feel worth exploring again. For anyone whose camera roll is already full of her outfits, this campaign brings the inspiration a little closer to everyday life.